Linux Security Using Iptables

Question: Talk about the Linux Security Using Iptables. Answer: Presentation All the IT frameworks associated in the web are consistently under different dangers. Linux servers are utilized for a large portion of the online application facilitating purposes. Henceforth Linux electronic servers are under genuine security danger consistently. Equipment firewalls are utilized to forestall security penetrates in the system. Equipment firewalls got their own hindrances. The can't illuminate all the firewall goals. IPTables is the product firewall utilized in a large portion of the Linux working frameworks (Baki Billah Rahman, 2013). A short report about the IPTables will be finished. Different designs will be done in IPTables and the arrangements are tried. Primary uses and constraints will be talked about later. Significance of IPTables Firewall The IPTables keeps some arrangement rules dependent on some arrangement of strategies. At the point when information demand comes the guidelines will be checked and correspondence way will be controlled dependent on the principles. IPTable will check the source and goal IP addresses, mentioned administration convention, term and numerous different things. Every one of these subtleties will be checked for any reasonable match in the principles. In the event that the match is there, at that point the activity characterized in the IPTables will be finished. In any case default decides will apply to that information move correspondence (Bauer, 2005). Establishment of IP Tables Kali Linux is introduced in a virtual server. Introduced I P tables utilizing the accompanying order. The current principles of the IP tables will be rattled off utilizing the accompanying order. The structure of the chain arrangements are as per the following. Posting current standards To check the current standards of the IPTables rules utilize the accompanying order. Default INPUT, OUTPUT, Forward standards will be appears as follows (7.4. FORWARD and NAT Rules, 2016). To dispose of the current guidelines (Not default rules) and to restart the firewall Arrangement of IPT IPTable Firewall Dismissing all ssh bundles. This standard is to square SSH bundles from any IP or IP ranges (How To List and Delete Iptables Firewall Rules | DigitalOcean, 2016). Iptables - l INPUT s 192.168.100.100 p tcp dport ssh j REJECT Tried SSH access from 192.168.100.100 to the server 192.168.1.1 and got association denied result (HowTos/Network/IPTables - CentOS Wiki, 2016) On the off chance that we check the logs of the IPTables Permitting ssh remote associations Disposed of the current IPTable guidelines. The accompanying standard permits the SSH associations from outside (iptables - Debian Wiki, 2016). For active ports, the accompanying guideline permits SSH association (iptables - Debian Wiki, 2016) Square ping To hinder the PING reactions (XenServer et al., 2016) # reverberation 1/proc/sys/net/ipv4/icmp_echo_ignore_all To square ping forever the accompanying order needs to go to/and so on/sysctl.conf net.ipv4.icmp_echo_ignore_all = 1 To set these progressions without rebooting the framework # sysctl p Reject all traffic coming to port 80 This is basically utilized in web servers where the administration port for web administrations is 80. To dismiss web administration demand at port 80. Square approaching traffic association with your IP address of your virtual machine. The accompanying guideline will obstruct all the approaching associations with IP Address of 192.168.1.1 Iptables - An INPUT - I eth0 - s 192.168.1.1/16 - j DROP Square all the approaching associate particles from a particular MAC address Square all the approaching associate particles from a particular MAC address and a port Permit traffic coming to port 80 (inbound) however dismiss traffic going out (outbound) through port 80. Testing IPTables To begin the genuine testing process, right off the bat introduced all the iptables in the working framework Kali Linux. At that point, checked the standards present in the firewall, subsequent to finishing the checks guaranteed to spare and reestablish the current principles as a book document. When this procedure is finished, all the necessary tests can be begun. The point to be recollected is that, before carryout any test the past test rules must be erased (Iptables Essentials: Common Firewall Rules and Commands | DigitalOcean, 2016) (IptablesHowTo - Community Help Wiki, 2016). The principal test is completed for dismissing all the SSH parcels. So as to finish this test ifconfig language is utilized. This will be useful to make association with the interior system. So once the association is set up, on the goal port 22 the tcp parcels must be dismissed. Further, ensured that the line number and the guidelines coordinate with one another. To check whether the test is finished effectively, utilize another framework with an alternate IP address and check whether the association works or not. On the off chance that, in the event that the association is dismissed by the host, at that point it implies that the test is effectively finished and it has dismissed all the SSH bundles. As referenced before, guarantee to erase the recently utilized standards. This test is completed to set up ssh association. The absolute initial step of this test will be to acknowledge the tcp parcels from the goal port 22. At that point utilize another framework with an alternate IP address and check whether the association works or not. In the event that, on the off chance that the association is acknowledged by the host, at that point it implies that the test is effectively finished and it has acknowledged the SSH association if not the association has fizzled. From the past test, erase all the recently utilized guidelines. This test is completed to check whether an association is set up and ready to ping the other framework with various IP address. The initial step of this test will be to dismiss the icmp parcels for denying the ping. In the wake of dismissing the icmp bundles check whether it is conceivable to ping the other IP address framework or not. Erase all the recently utilized principles from the past test. This test is done to check the dismissal of traffic from the port 80. The initial step of this test will dismiss the traffic that originates from the port 80. At that point the following is to check whether the site server is introduced. On the off chance that the site server is introduced, at that point the website page will be associated from another framework with an alternate IP address and if not the port 80 is dismissing all the traffic originating from it. Erase all the recently utilized guidelines from the past test. This test is done to check whether all the traffic is blocked or not. The initial step of this test will be to drop all the inward access from the host. At that point utilize another framework with an alternate IP address for pinging the host machine. In this way, it shows whether the traffic association is blocked or not. Erase all the recently utilized principles from the past test. This test is done to check whether the port 80 has become a single direction traffic port. The initial step of this test will be to dismiss all the traffic that goes out and roll in from the port 80. Following stage is to utilize another framework with an alternate IP address and the host machine for testing whether it is conceivable to associate with the web server or not. In the event that, if the host machine neglects to get the association and if the other framework with an alternate IP address has effectively settled association then it implies that the port 80 has become a single direction traffic port. More Details about IPTable Firewalls, Merits and Demerits It got parcel of points of interest. The ipchains configuration is dropped totally and another design is actualized called as Netfilier. It gives an unmistakable secluded plan. It makes a solid extension. It accomplishes a NAT.ipchains that is dynamic in nature. These NAT.ipchains are fundamentally addresses that are veiled as different sets. It helps in accomplishing client sifting. It helps in accomplishing MAC. It helps in accomplishing a genuine separating process that relies upon the state. It helps in accomplishing the traveling rate breaking point of a bundle. It helps the iptables of Linux with free firewall apparatuses. Furthermore, it gives open source that is liberated from cost. In the event that, on the off chance that the setting of the product firewall is fixed, at that point it works adequately. The IP layer and the TCP layers are utilized for channel. It is adaptable. Association following is a significant component. Different ports can be controlled in both approach ing just as active associations. One lot of IP range can be permitted or dismissed. Application and port level permit/dismiss likewise conceivable (Jang, 2009). IPchains got - l banner to log the action. IPTables don't have it. IP disguising which is bolstered by ipchains isn't upheld by iptables (Man page of IPTABLES, 2016). For high pocket rates low execution is watched. It is hard to keep up and got less execution. IPTables got just two sort of exercises. Match and log is the first. Match and drop is the subsequent one. The firewalls that are equipment based are costly. It is hard for the client with less spending plans to buy the equipment based firewall (Negus Caen, 2008).It is hard to understand security issues. The principles are set by the iptables for controlling the information parcels get to. It influences the system traffic. The table of rules may be huge and entangled. On the off chance that the multifaceted nature builds, at that point it gets hard for testing. It will contain numerous escape clauses because of complexities and complex standards. It relies upon a solitary part for ensuring the framework. The bundle sifting can simply help in avoidance of the IP trickiness. One can utilize the port module for setting the rundown of ports. One can utilize arrange information stream for choosing the standards for the different system interfaces. One can guarantee to keep away from the misdirection rule of the source address. One can stop the high progression of the information in explicit ports Circuit Relay Firewall It won't offer start to finish association yet it transfers the TCP associations between inner circuit and outside circuit. When associating with outside system there will be an intermediary before firewall. Intermediary changes the IP locations of the inside circuits to the outside world. Outer world can see just the IPs of the intermediary. Accordingly the inside IPs are spared. The circuit level firewall bolsters applications. It goes about as an entryway with the assistance

Ancient Greece :: Ancient Greece Essays fc

Antiquated Greece      Ancient Greece is a landmass situated off the Mediterranean Sea, and is encircled by a few islands.      Ancient Greece was comprised of various sorts of government. There were two sorts of city expresses a theocracy , which is administered by a little gathering of residents and an immediate majority rules system managed by the individuals . All residents could make addresses and vote at the Assembly. The Council made up of 500 residents made new laws which were bantered in the Assembly . No one but residents could cast a ballot ,ladies , outsiders, slaves didn't reserve the option to cast a ballot Religion and legends were significant in Greek residents lives . They utilized Divine beings and Goddess to clarify things which occurred in science and regular daily existence . They assembled sanctuaries to respect their Gods and Goddess and held the Olympics in respect of the ruler of the divine beings Zeus . The Parthenon was a sanctuary worked to respect the Goddess Athena . The individuals accepted the Gods and Goddess would support you in the event that you gave them contributions, for example, gold ,silver ,and the product of the collect .A not many of the Gods and Goddess were Zeus lord of the divine beings ,Athena Goddess of insight, fighting, and the city , Apollo , divine force of the sun , light ,truth , music and , prescience , Hades sibling of Zeus and ruler of the under world and existence in the wake of death , and Poseidon, leader of the oceans . The entirety of the divine beings and goddess inhabited Mount Olympus the most noteworthy mountain in Greece . The Greeks had numerous occupations , brokers , traders , planners , thinkers, writers , artists , specialists , artists , space experts and , physicists anyway ; every resident secured the city state . Each resident had a obligation to protect the state as a hoplite, which is a vigorously prepared warrior .They worked in a huge rectangular arrangement of thousands of men all equivalent in rank .      The Greeks impacted the manner in which we live today .The informed Greeks needed clarifications for the world and things around them . they mentioned objective facts and thought of speculations . These individuals were known as scholars which implies â€Å"the love of astuteness † Socrates , Plato , and Aristotle were renowned savants .      Hippocrates is known as the dad of prescriptions today specialists take the Hippocratic Oath , †named after him , which expects them to act morally and ethically . Anaxagras , a cosmologist clarified that a sun oriented obscuration is caused by the moon going between the earth and the sun shutting out the suns light .

The Impossible Design Project

The Impossible Design Project Ok. Well, Ive been kind of busy these days. Taking 5 classes (2 CIs and 2 labs will do that). SoI thought Id take the easy way out, by giving you one of my problems to take a look at. 6.033 is Computer Systems Engineering. It has lots of different components to it so far weve talked about the Therac-25, the X Windows System, multi-threading, and a couple of other things. It moves quickly through different topics, all of which are very interesting. In particular, though, 6.033 has two design projects, where were presented with a fairly real world problem, and we have to try to solve it. This year, we have to create a controller for a NAND flash device. The controller sits between the filesystem and the physical device itself, and has to make the flash look like a traditional magnetic disk, in spite of the fact that flash memory is distinctly unlike a magnetic disk. Heres the description of the problem: http://web.mit.edu/6.033/www/dp1/. Feel free to submit solutions in the comments. My one recommendation is that you should make sure that you actually have enough RAM to store what you want. My friends and I spent multiple days coming up with and throwing out lots of different options, and none of us have a solution that were truly satisfied with, so dont feel bad if you have a hard time coming up with something that works. You can not solve this problem without making significant sacrifices in either the available storage space, the read and write performance, or the ability of the controller to balance wear over time. Ill post my solution after I give you guys time to play with it. Also feel free to let me know if you have any questions I know its kind of hard to follow at first. (And as usual, questions about other MIT-related things are also OK)

Social Identity Theory Is The Potent Tool By Which A...

Abstract Language is the potent tool by which a community constructs and defines its sociopolitical agenda; it is the lens through which a people’s history and culture is viewed; a devise that is used both as a controlling as well as a rewarding tool. Largely, it aligns the beliefs of its subjects even as it defines their worldview. While many studies have been done to understand obsequiousness, Unfortunately, the political elite in Africa and particularly Kenya have resorted to various dubious applications of language not only to defraud, loot, plunder and further their selfish agenda but also to mystify politics as well as stoke ethnical differences to brew animosity (the politics of them against us) among the citizenry. They have cannily created a volatile environment where communities and neighbors who have coexisted for centuries in peaceful neigbourliness by planting thorny seeds of distrust thereby killing the spirit of Ubuntu (human kindness) and Ujamaa/undugu (‘familyhood’); the Rwanda genocide notwithstanding. This paper will seek to employ social identity theory to try and understand why the current generation of political leaders has largely succeeded in using political violence which goes against some of the age old African philosophical and Sociopsychological rubrics. The conclusion will reflect on various avenues by which political communication can be used to positively influence the attitude of the masses thereby restoring uthamaki. We are in have-mode;Show MoreRelatedIs Medicine A Ethical?3350 Words   |  14 Pagesreflect briefly on the nature and role of ethics in medical practice. 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The Charter Of Rights And Freedoms - 1596 Words

Prime Minister Pierre Trudeau was establishing the renowned Charter of Rights and Freedoms. Since the three decades of being established, the Charter of Rights and Freedoms has protected the individual rights and freedoms of thousands of Canadians. The Charter of Rights and Freedoms has become a part of the national identity and has become a big patriotic symbol for the country. The Charter of Rights and Freedoms is the document the truly separates Canada from all the other powerful nations and is really something that Canadian take a pride in. The Canadian Charter of Rights and Freedoms brings up many questions, but the biggest and most common question is how effectively does Canada’s Charter of Rights and Freedoms protect your individual rights? To exactly know how effectively it protects your rights you can look at situations where it has protected and has not protected the rights of Canadians. Within the Middle East, the largest population of the men and women are Muslim. The Muslim religion suggests that women wear a veil or hijab, which is a headscarf that only exposes a woman’s eyes, accompanied by a burqa, which is a full body cloak. The sole purpose of the clothing is to cover a woman’s feminine features from men’s eyes. The Quran, an Islamic scripture, supports and slightly obligates the uniform by saying that women are to be conservative, â€Å"let them wear their head covering over their bosoms, and not display their ornaments† (Quran). It could be inferred that womenShow MoreRelatedCharter Of Rights And Freedoms1345 Words   |  6 Pages Charter of Rights and Freedoms The Canadian constitution is the foundation that forms and brings together our nation government and its legal system. You can also consider the constitution as a rulebook. It contains rules and regulations that political parties must follow in order to adopt, amend, or revoke a law. The constitution has three main sources. 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Marketing principles for organizations Free Essays

1. Marketing Philosophy The adoption of marketing is nearly as old as humanity itself.   Whenever there is a consumer demanding a product or service and a supplier willing to supply such good, marketing is adopted. We will write a custom essay sample on Marketing principles for organizations or any similar topic only for you Order Now    The marketing philosophy essentially entails the strategic organizational aim of determining needs and wants of selected markets and providing goods and services that satisfy such wants in a more efficient and effective way than competitors.   In the last decade several organizations started following such principle in order to endure in the market. For instance, McDonald’s Corporation applies a strong marketing orientation.   They are constantly keen on what the customer wants and change their products and services accordingly.   For example, McDonald’s adopted the philosophy of ‘QSC V’ to attract and retain clients.   It stands for quality, service, cleanliness and value.   They guarantee that clients enter a spotless clean restaurant and are served by friendly personnel.   Indeed employees are carefully thought the art of servicing clients in all regions across the world. Recently the aforementioned marketing concept has evolved to consider also the need of society.   The societal marketing philosophy, as it is commonly known, comprises that apart from determining the needs and wants of clientele in target markets and delivering goods and services that better than competitors, these goods and services are also provided in a way that sustain the society’s well-being. This is a challenging principle as one can note.   However, some meticulous organizations are already following it.   For example, when the tampered cyanide-laced capsules of Tylenol were marketed by Johnson Johnson and ended up killing a number of persons, the company immediately collected back all the defective goods, even though the corporation supposed that the pills had been altered only in a few retail shops.   Although the collection expenses amounted to $240 million, the company managed to keep customers’ confidence and loyalty on the products offered, leading such good to remain a leading pain reliever in its market. 1.1   Need for market research As one can note, to successfully adopt an effective marketing orientation, it is important that managers are fully aware of the customers needs and wants.   To further compound the issue, today’s markets are extremely dynamic and susceptible to change.   For example, car manufacturers are extremely keen on customer tastes in order to produce vehicles in line with such wants.   Therefore management is required to be constantly on the alert of what the client is demanding.   The effectiveness of marketing intelligence systems to obtain such information is weak. The need thus arose of obtaining information directly from the market through marketing research. The marketing research process consists of the following four steps:  · Defining the problem and research objectives – market management and researchers define thoroughly the problem at hand and the research objectives that can aid in solving such issue.  · Developing the research plan – the information needed is determined at this stage.   Researchers will then seek the secondary data already available and how the primary data can be obtained.  Ã‚   Primary market data can be achieved through a variety of marketing research mediums available, such as experimental research, observational research and more.  · Implementing the research plan – once the methods of collecting information are set, the collection of such information commences in this stage together with the processing and analyzing of such information gathered.  · Interpreting and Reporting the findings – the last but not least step is the interpretation of the date collected and presented jointly with valid conclusions. Marketing research is a very expensive business operation, which sometimes may amount to millions of dollars.   However, the information derived is very valuable to the organization and can aid management in good decisions to be a market leader.   A typical example that comes to mind is the Kentucky Fried Chicken (KFC) venture in the Japanese market. Such market seems impenetrable by many American and European organizations.   The non-tariff barriers, the iron grip of the keiretsu kigyi (banking groups), and the committed Japanese workforce make it very complex for an outside firm to infiltrate their market.   KFC, yet, was capable to enter this market and is actually performing better than the United States Market.   As a matter of fact, in the 90s the 1,470 Asian outlets sales averaged 60% more than the United States average. Through vigilant marketing research the KFC management, comprehended that in large Asian cities there is an increasing absorption of young middle-class workforce with growing income who are eager to pay further for American-style restaurants.   This exposed the viability of the project to KFC managers.   Market research also brought to KFC attention that the number of Asian women in the labour force is increasing considerably, who has a smaller amount of time for food preparation at home and consequently the need for fast-food restaurants in Asia is increasing.   With this information KFC management instantaneously recognised the strategic window of opportunity that is available and took appropriate action to operate fruitfully in that market. 1.2   Marketing Mix Elements The marketing mix concept originated from Neil. H. Borden who suggests the utilization of the four main controllable variables of management to reach the marketing orientation approach.   The marketing mix elements are the following:  · Product – there are three levels of products, which the organization should classify their products in, because customer attitude and response would be different under each category.   These are augmented, actual and core products.   In marketing, the product quality and features are not the only elements that form a good product.   Today’s fierce competition demands that managers also focus on the product design apart from the ones previously mentioned.   Nike, for example, employs 60 designers and issue 500 different footwear designs each year.   Attention should also be directed towards branding, product packaging and labeling.  Ã‚   These are important features to attain market leadership. Every product or service marketed passes through a life, commonly known as product life cycle.   These are product development stage, introduction, growth, maturity and decline.   The other marketing mix elements described below should be in line with the stage the product is in to ensure a proper market orientation.  ·   Price – the price decision is also an important one.   Management can choose from three main categories, being cost based pricing methods, market pricing methods and competition based pricing methods.   The selection of the optimal price depends on internal and external variables.   Internal factors affecting pricing decisions are:   marketing objectives, marketing-mix strategies, costs and organizational considerations.   The external factors are:   market features and demand, competitors’ costs, prices and offers and other external factors like economic conditions.  · Distribution – the distribution channels utilized should be effective in order to ensure that the product is delivered more effectively than competitors.   There are different number of distribution channels used, like direct-marketing channel in which no intermediary levels are adopted, vertical marketing system and horizontal marketing system.   Under the latter two intermediaries are used.  · Promotion – the promotion mix is a very expensive but effective marketing mix element.   It can for instance sustain a product brand.   Promotion is also important to inform clients about the product or services offered especially at the introductory stage of a product/service.   The mass-promotion tools available are advertising, sales promotion and public relations.   These should be designed and implemented carefully to maximize their effectiveness.   Likewise it is important that personal selling maintain the messages adopted in the promotion mix through the sales force behavior with clients. 1.3   Final Thought – Benefits of Marketing Even though marketing seems elaborate it is very fruitful for a firm.   By understanding the customer we can reach the clients and sell our goods.   Client retention and market leadership can also be attained with the aid of marketing.   Failure to apply marketing to understand the client can be detrimental.   .   For instance, Disney made the fatal mistake of not separating European customers with American ones in the Euro Disney project. They originally designed a park similar to the American one, incorrectly neglecting the cultural differences that exist.   For example, they adopted a policy of serving no alcohol in the park.   This was extremely unpleasant to such culture because in France wine is habitual for lunch and dinner.   Thus the organization suffered $921 million losses in the first financial year, and had to rapidly change some aspects of the park in order to survive in the European market. References: Hartley R. (2000).   Management Mistakes Successes.   Sixth Edition.   New York:   John Wiley Sons Inc. Hume S (1990).   Advertising Age.   McDonald’s Fred Turner:   making all the right moves. Kotler P.; Armstrong G.; Saunders J.; Wong V. (1999).   Principles of Marketing.   Second Edition.   London:   Prentice Hall. How to cite Marketing principles for organizations, Essay examples

Advertising and Promotional Tools in Marketing

Question: Describe about the Advertising and Promotional Tools in Marketing. Answer: Introduction Chan Hinky founded Polar Puffs Cakes Ltd Company in 1926, the first Polar Caf was unique and attractive and it was located at 51 High Street. While projecting its growth in the Singapore market, the Caf weathered during the world war 11, the growth of the company was as result of the modernization of relevant industries in the country. In 1986 Polar Caf was moved to new premises at the Raffles Place, this was accompanied along with the opening of the factor at Leng Kee Road. After a decade, the company continues to grow, leading to the opening of the new outlet, this through the implementation segmentation business strategy. As the company increase in terms of economic development, and the increase in demand for the products produced the company was moved to the larger location in Woodlands. Polar Puffs Cakes Ltd Company is considered as the exceptional company in the production of cakes. According to the above introduction of the company, the company has striven toward improving their performance as well as increasing the sells volume of the products produced(Pieters, Elsen, Wedel, 2016). Marketing approaches are discussed to be the company strategic approach, which has lead the company to realize its profits and achieving it relevant goals within a specified time framework(Kemp, 2016). Marketing is defined as the process, which the company used to identify and anticipate on the customer requirements, it involves the business strategies that the company is using to distribute their products to the respective client. Public relation also is the key concept of the marketing; it comprises how the company is presenting its products and services to the customers. The public relation in marketing is embraced to be the essential practices of managing the spread of relevant information between the customers and organization(Austin Pinkleton, 2015). However, adverting is also a key element of marketing, many companies uses advertising approach gathering for more customers, they use different logos to persuade customers. Any operating company has the mandate of ensuring that it uses relevant strategies to get more customers as well as increasing the sale volume(Ahmed, 2002). Advertising is considered as the key element of marketing since it covers significant information and characteristic of the company products(Mueller, 2014). Promotion is also the component of marketing(Babin Zikmund, 2015); it involves the delivery of the company products based on customer requirement. Polar Puffs Cakes Ltd Company has elaborate on the key aspects of marketing, adverting and promotional tools of marketing are used by the company to market its products to the customer(KotleR, Burton, Armstrong, 2015). Advertising and promotional tools in marketing at Polar Puff Ltd Company Polar Puff Ltd Company is an operating company that involves in food production while implementing the essential process of accomplishing the strategic goals and objectives, the company management mandates to strategies on the substantial marketing approaches(Aaker Biel, 2013). They have the responsibility of ensuring that, the company production process of constant and that they meet the customers needs and demand(Kotler Armstrong, 2010). The company has to consider specific marketing strategies that suit their production process for specific products(Wilson, Zeithaml, Bitner, Grem, 2012). Advertising Advertising is explained to be the primary aspect of marketing, its id defined to be an audio or the visual form of marketing communication, which employs on openly sponsored, non-personal message to promote, sell product or an idea. Product advertising converses the features as well as the benefits of the product to the customer and related prospect. Polar Puff Ltd Company embraces the essence of advertising by using to launch new products, announce the changes on the existing products(Aaker Biel, 2013). Customers are the main stakeholders of the company, according to this particular case, Polar Puff Ltd Company has embraced taking into consideration the interest of the customer in relation to the products produces(Daymon Holloway, 2010). The management must focus on the consumers interest when the management considers the client interest they intend to win the customer trust and loyalty(KotleR, Burton, Armstrong, 2015). Corporate Advertising Corporate advertising is the prime aspect of advertising; it plays a crucial role in the company operation. Polar Puff ltd Company embraces the functionality of corporate advertising by using it to increase its sales volume. The company product in Woodland is reflected to be the best in the region because of the commitment as well as exceptional strategies that are used by the management(Lau, 2015). This implies the strategies entailing corporate advertising to look for suppliers who can supply and deliver quality products and raw material to the company, allowing the company to supply quality products(McAlister Srinivasan, 2016). Corporate advertising has helped the company to build confidence amongst the customers and prospects by communicating relevant information, it has also allowed the company to measure its market position against other competing companies in the market(Potter, 2012). Financial Advertising Financial advertising is an essential category of advertising. Polar Puff Ltd Company growth was determined by the financial strategies that were adopted to improve on the customer's satisfactions(Babin Zikmund, 2015). The company development and growth is based on the financial advertising approaches adopted. Advertising in the financial, as well as the business section of the newspaper and magazines, has raised awareness of the company amongst stakeholders, investors who wish to invest in the company. Moreover, publishing the company financial performance in the commercial paper allowed the company to embrace its success to the shareholder, management, suppliers, and customers(Aaker Biel, 2013). Promotional marketing tools Promotional marketing is a vital component and essential part of marketing that needs to be embraced by the organizational management while they perform their job functions. Cakes are the most loved foodstuff that most love eating, they are avoidable and having relevant nutrition content that contributes to the health of a person(Ahmed, 2002). Cakes need the company to primarily strategies and implement on essential marketing strategies that will ensure that the products produce are distributed to the market in good time, cake products are considered perishable, the company management needs to ensure that such products are distributed to the market before the specified time(Churchill Iacobucci, 2006). Polar Puff Ltd Company development and the economic growth were steered by the essential promotional tools that were implemented by the company management(Jefkins, 2016). Realizing the best technique and tools of the promotional market allows the company to increase in sale volume as well as getting long term based clients(Wilson, Zeithaml, Bitner, Grem, 2012). Contacting of local Businesses Improvement of Polar Puff Ltd Company in terms of production and sales performance is determined by the how the company contacted the local business enterprises, wholesale and retail business organizations should be considered important by the company in order to increase in their sale volume(Austin Pinkleton, 2015). Polar Puff Ltd Company produces large volume of cakes, embracing on the supply chain management and relevant channels enhance that the company is on the move towards achieving its strategic goals and objectives. The company needs to make profit by considering the relevance of wholesalers and retailers(Wilcox Reber, 2016). Retails allows the company to increase in profit making by purchasing more products from the company, retailers give the company to realize the interest of consumer based on the produced products(Jefkins, 2016). The company has extent their promotional technique by contacting the local market planners; this will allow the company sale more products. Build an Email List Polar Puff Ltd Company needs have implemented on the essential promotional tools, the company has increased its profitability making because of the development of relevant strategies that enhance marketing goals are achieve. Creating an email list is seen to contribute minimal benefits to the company but it provides a broad success to the company, the company management ensured that they have all contact list of customers; by creating email list, the company is able to promote and communicate new products to the customers(Daymon Holloway, 2010). The company marketing department has embraced in creating the email portals that will be used by the customers to access the company products. Develop a Website Many consumers get to know more about the company and its products, Polar Puff Ltd Company use website as a promotional tool, website allows the company to post new products that need to be known by the consumers(Lu, Ba, Huang, Feng, 2013). The company attained it success of improving the designs and test of cakes produce since consumer give their comment regarding the products(Percy Rosenbaum-Elliott, 2016). As the company anticipates to get positive attributes from the consumers, the company intends to improve in products designs and test as well as focusing on adding contents that contribute to healthy life. Polar Puff Ltd Company applied the use of website as their promotional tools since it is cheaper and it creates customer awareness. Public Relations Tools The public relation tools that are executed by the management specifically promote the success of Polar Puff Ltd Company, several promotional tools are tied to public relation and they play primary role in achieving the strategic goals(Pike, 2015). The company management invested in developing public relation strategies such as newsletters, press conferences, and press releases. The public relation tools that are implemented by the company executives were redirected to proactively promote existing cakes and newly launch products, as the country media industry was growing, the company also was using the opportunities to attained its goals and objectives(Potter, 2012). Public relation allowed the company to equally adapt with each stakeholder in the market, these aspects encourage the company to measure its marketing performance against the performance standards. Apparently, the success of the company was built by making decisions that are based on the public opinions. Magazines Magazines are the primary aspects of promotional tools that are used by the company while marketing their products. The olive magazine is an example of the official magazine that was developed and published by the company, the main purpose of the magazine was to provide exceptional recipe procedure that could be used while baking cakes(KotleR, Burton, Armstrong, 2015). The use of magazines by the company was seen to be fruitful since it targeted specific customers; the company used professional images and noble to persuade their customers. Newspapers Newspapers are also the primary marketing tools that are used by the organizations while performing their marketing business operation. In public relation newspaper are used to market company products with the purpose of reaching out to many customers. Company administration makes a decisive approach to ensuring that they invest in newspaper advertising, the use of newspapers in marketing allows the company to reach more client at the same time promoting ist reputation in public. The use of newspapers will allow the company to provide clear descriptions of the products as well as the geographic location of the company. Communication Communication is a complex and fundamental factor of marketing process in an organization. Communication refers to the exchange of information from one person to another. Company management plays a crucial role while implementing marketing strategies by communication the general objectives of marketing, communication in marketing also can be explained to the all the messages and the media strategies the company deploys to communicate about the marketing plan. Polar Puff Ltd Company has embraced in taking the advantage of communication in marketing. Communication in the enterprise is considered to be a pertinent factor that allowed the company to achieve its objective within a prescribed period. Communication marketing is an element of the public relation activities that includes product reposition, branding and sales presentations. Blogging Blogging is another low-cost promotional technique used by the company. According to the study, Polar Puff Ltd Company is comprehended to be posting new and relevant blogs that relate to the products produced. The company management invested on the promotional technique since it allowed the company to increase it sells volume(Babin Zikmund, 2015). Blog posting allows the company to provide testimonial, special offers as well as the cakes portfolios. Traditional marketing Polar Puff Ltd Company success is derived by flashbacking to the inception period. Traditional media describes the success of the company since it was focus toward reaching out to many customers, the traditional promotional remained to be the prominent aspect of marketing approach that was utilized by company while they accomplish the company goal and objectives. After the company was formed(Daymon Holloway, 2010)it realized the importance of using messages, presenting products through televisions, radio stations, newspapers, and magazines. Consequently, the company utilizes the use of billboards directories, aerial as well as point of purchase display, during the execution of the marketing. Non-traditional marketing Marketing operation of a company involves what the company is to offer to the customers. Non-traditional marketing strategies rely on the new unconventional marketing approaches. According to the Polar Puff Ltd Company, any marketing strategy that falls out of the traditional is considered non-tradition. The primary purpose of non-traditional marketing is to create striking marketing experiences that attract the interest of the customers through the creativity. Street Marketing Polar Puff Ltd Company placed huge cake sculptures of products on city streets; this approach was intended to persuade consumers about the products produces by the company. The intention of street marketing was to create awareness to the customers about the existing products of the company. Stealth Marketing Polar Puff Ltd Company used the stealth marketing approach as the non-traditional marketing approach. The stealth marketing refers to the construction of cake like structures around the city. The company painted young women holding cakes in both hands, the cakes represented the existing products of the company, while the woman represented customers who intends to purchase the company products. Events Events are the described to be the non-traditional marketing strategies implemented by the company. According to the study, the company uses various events to market it products, events marketing is embrace as sponsoring several activities using the company name and facilities. Recommendation and conclusion Recommendation Polar Puff Ltd Company involves the production of cakes, the company growth and development was determined by the implementation of the essential strategies. Cakes require the company management to ensure that they implement on the vital approaches that will encourage the accomplishment of goal and objectives. Yellow Pages Yellow pages is could be used as the alternative advertising approach. Polar Puff Ltd Company is encouraged to utilize the importance of yellow pages, it should allow the customer to take advantage of the directory telephone that will redirect them toward getting what they needs regarding the company production process as well as the products produced. Posters and bulletin boards Poster and bulletin can also be the best marketing model that can be used by the company while striving towards achieving it goals and objectives. Polar Puff Ltd Company is recommended to instrument on the essential strategies such as using the poster and bulletins, the use of bulletins and posters allows the customer of the company to view the new products produce, the company should use bulletin to reach out customer by explaining to the about price changes and new cake products and designs. The company is recommended to utilize the use to licensed municipalities; the company should invest in poster by ensuring that they pay the required taxes in order to be given permission to installed posters in different sections of the cities around Singapore and other regions in the market. Annual reports During the annual reporting, Polar Puff Ltd Company is required to ensure that it provides an over view of the produced product, the company management should ensure they decisively play their role by information the stakeholders about the new products, improvement of the existing products amongst other primary aspects. Conclusion In conclusion the paper has explained on the key concept and aspects of marketing. Marketing is explained to be the strategic approach that is used by the company management while they promote and communicate their products to the customer. Adverting is higlited by the paper as the primary element of marketing that is mostly by the selected company, its id defined to be an audio or the visual form of marketing communication, which employs on openly sponsored, non-personal message to promote and sell product. The models of advertising comprise the financial advertising, developing email list, developing a websites that will hold the essence of the opinion driven from different stakeholders. Promotional marketing tool is also considered to the foundation of effective marketing plan, organization that uses promotional marketing plan are comprehended to accomplish their marketing objectives within a normal and a specifies time. The Promotional tools are presented by the paper to be playing a vital role while implementing the marketing plan and related strategies. The Public Relation is explained by the paper as the fundamental element of the marketing operation, it forms the basis of the company success. It comprises the use of PR tools such as magazines, posting of blogs and using of traditional Medias; the decision that are made by the management based on the public relation represents the interest of every stakeholder in the organization. The recommendation provided by the paper should be well embrace by the management in order to achieve the strategic goal and objectives. References Aaker, D. A., Biel, A. (2013). Brand equity advertising: advertising's role in building strong brands. Psychology Press. Ahmed, P. K. (2002). Internal marketing: Tools and concepts for customer-focused management. Routledge. Austin, W. E., Pinkleton, B. E. (2015). Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns . Routledge. Babin, B. J., Zikmund, W. G. (2015). Essentials of marketing research. Nelson Education. Churchill, G. A., Iacobucci, D. (2006). Marketing research: methodological foundations. New York: Dryden Press. Daymon, C., Holloway. (2010). Qualitative research methods in public relations and marketing communications. Routledge. Jefkins, F. (2016). Public Relations: Made Simple. Elsevier. Kemp, G. (2016). Public relations in marketing. The practice of public relations. KotleR, P., Burton, S., Armstrong, G. (2015). Marketing. Pearson Higher Education AU. Kotler, P., Armstrong, G. (2010). Principles of marketing. pearson education. Lau, H. (2015). A responsive framework for optimal advertising policy in the digital music market. In International Conference on Industrial Engineering and Applications, ICIEA 2015. Lu, X., Ba, S., Huang, L., Feng, Y. (2013). Promotional marketing or word-of-mouth? Evidence from online restaurant reviews. Information Systems Research, (Vol. 3). McAlister, L., Srinivasan, R. (2016). Advertising Effectiveness: The Moderating Effect of Firm Strategy. Journal of Marketing Research,, 53(2), 207-224. Mueller, B. (2014). International advertising. Percy, L., Rosenbaum-Elliott, R. (2016). Strategic advertising management. Oxford University Press. Pieters, R., Elsen, M., Wedel, M. (2016). Thin slice impressions: How advertising evaluation depends on exposure duration. Journal of Marketing Research. Pike, S. (2015). Destination marketing. Routledge. Potter, N. (2012). The library marketing toolkit. Facet Publishing. Wilcox, D. L., Reber, B. H. (2016). Public relations writing and media techniques. Pearson. Wilson, A., Zeithaml, A. V., Bitner, M. J., Grem. (2012). Services marketing: Integrating customer focus across the firm. McGraw Hill.

Bob Knowlton

Effective leadership is an important aspect to speak about the progress of modern organisations. However, there are often cases when weak leaders lose their opportunities to contribute to the organisational development in order to create the effective workplace environment and achieve set goals and objectives. Bob Knowlton was appointed to be the project head in the Si-Tech Laboratories.Advertising We will write a custom case study sample on Bob Knowlton specifically for you for only $16.05 $11/page Learn More Knowlton demonstrated the perfect understanding of the principles of the project development, he could work with the team to achieve the high results, and he was oriented to using the traditional methods in order to reach the set goals. From this perspective, the introduction of Jack Remington as a new leader to work in the project team made Knowlton fear about his position and leadership. Remington demonstrated the unique approach to solving the p roject problems in contrast to Knowlton’s traditional approach. Being unable to compete with Remington, Knowlton chose to leave the project and his position in the Si-Tech Laboratories. As a result, the situation revealed such a problem experienced by Knowlton as the inability to accept his weaknesses and fears and transform the leadership strategy in order to achieve the higher results while leading the team. Key Issue or the Major Problem Thus, the key issue associated with Knowlton’s case is his ineffective leadership which can be discussed as the leader’s inability to accept the undesirable situation, to face challenges, to work at overcoming the problem and improving the leadership style. Knowlton did not accept the drawbacks of his leadership style which were revealed to him with references to Remington’s approach. Instead, the leader chose to hide his real attitude to Remington and his concerns associated with the newcomer’s approaches and t he whole work of the team. Sub-Issues and Problems Knowlton chose the ineffective strategy of hiding his real concerns and fears associated with Remington’s introduction to the team. As a result, Knowlton’s behaviour resulted in revealing such additional problems as the following ones:Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Knowlton failed to communicate openly to Dr. Jerrold about the leader’s concerns because of the fear to demonstrate his incertitude; Knowlton focused on his fear to be discussed as a weak leader in comparison with Remington instead of addressing the issue directly; The leader was not able to set the strict rules on the behaviour at meetings, on the order of presenting the ideas, and on the procedure of discussing the changes in the project as the rules could help him to avoid night calls and ineffective discussions during the meetings; Knowlton became afraid of opposing Remington and admitted his leadership in spite of the team’s attitude and without any discussions of the issue; Knowlton chose to leave his leadership position to Remington instead of reforming work in the team and stating his leadership as the project head; The leader became involved in thinking about his fears and his leadership status in spite of communicating to the team. Ego-Defence Mechanism Knowlton could not cope with the challenges he faced because the leader chose to focus on such an ego-defence mechanism as regression. Having understood that Remington demonstrates another style of leadership and this approach can seem to be effective for the team, Knowlton chose to hide his ineffectiveness as a leader and leave the position of the project head instead of facing the possible challenge openly or organising the work in order to use Remington’s potential for the benefits of the team. Bases of Power In spite of the fact that K nowlton could use the legitimate base of power because of his project head position and the expert power because of promoting the development of the photon correlator, the leader failed to draw upon on the referent and reward powers when Remington was introduced to the team. Knowlton admitted that he cannot be respected in spite of the fact that he is the legitimate leader and failed to use the referent power. Furthermore, Knowlton rejected his expert power while focusing on Remington’s innovative approach to solving problems. The leader also ignored the advantages of the reward power important while working with the team. Knowlton’s Leadership Style Knowlton’s leadership style can be discussed as democratic at the first stages of working with the team because of the necessity to build and stabilize an effective team. Furthermore, Knowlton has the features of a supporting and delegating leader who can not only support the team members’ positions but also delegate a range of responsibilities to them. In addition, Knowlton can be discussed as the traditional leader instead of being a transformational leader. That is why, it was rather difficult for Knowlton to accept Remington’s unique approach to discussing the problems of the project. The Managerial Profile of Bob Knowlton Knowlton’s strengths are the focus on the team members’ opinions and the focus on collaboration. Furthermore, Knowlton can build the effective team which can work to achieve the long-term goals. As a manager, Knowlton is interested in seeking the approval of the team members and Dr. Jerrold.Advertising We will write a custom case study sample on Bob Knowlton specifically for you for only $16.05 $11/page Learn More That is why, Knowlton can be oriented to achieving the results which address the whole team’s expectations. From this point, Knowlton’s leadership style and approach are effective to work a t the long-term projects. However, there are also weaknesses in Knowlton’s approach which led him to losing his status of the leader. Knowlton is characterised by the low self-esteem which makes him seek the approval of all the co-workers in spite of their status. Furthermore, Knowlton’s self-confidence is also low because the leader became to doubt about his potential after Remington had joined the team. Knowlton depends on the opinion and respect of other persons. In addition, the leader cannot communicate openly to the team members. To address the weaknesses, it is important to help Knowlton to understand that his appointment as the project head is not a chance, but the real appreciation of the leader’s skills and competency. Knowlton should be trained to accept the situation and its consequences without focusing on the ineffective ego-defence mechanism. Knowlton can be discussed as a good leader to work in a small team who respects his potential and perceive s him as an expert. However, Knowlton failed to use the opportunity to demonstrate his leadership potential while facing the challenge of introducing a new leadership style into the team. Thus, Knowlton did not state his leadership position. Bing characterised by the low self-esteem, Knowlton chose to accept the development of events which was not beneficial for him. Furthermore, understanding the team’s dissatisfaction associated with Remington’s leadership style, Knowlton ignored the opportunities to change the situation for better and to state his position of the leader. This case study on Bob Knowlton was written and submitted by user Nancy L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Columbine Essays - Columbine High School Massacre, Death, Murder

Columbine Essays - Columbine High School Massacre, Death, Murder Columbine Columbine The tragedy at Columbine High School is something that will be remembered and talked about for many years to come. People from across the nation have all heard about this event. But there are still a couple questions that people have. For instance whos to blame? The kids alone, the parents for how they brought the children up, or even actually the students at Columbine? Most say that the parents are to blame, but who actually knows? In my opinion the only two people that can actually answer this question truthfully are both dead. Everyone wants answers. Did the kids have help? Who was it? Who sold them the weapons and why? Why did they do this? How could they do this? I had a class about the last question. Who could actually go into a room and commit a crime of massacre in a school of people that you know and have grown up with? Most of our class thought that they couldnt ever get enough anger to do anything even remotely as bad, but when you actually think about it, if you had no fr iends and where made fun of all the time. It looked like your parents, teachers, and even all your own piers where against you. I think anyone could snap and maybe even do something as drastic as this (Why at Columbine High). Did the boys, Dylan Klebold, 17, and Eric Harris, 18, have any help doing this crime. As of yet no one has true evidence that proves they did except they did find who sold them the weapons. Police found around thirty small bombs and one twenty-pound propane bomb in the school, enough explosives to blow the school into almost nothing. For this reason people believe that the boys either had to have help or they had visited the school many times to plan this assault. No one talking though and no proof has been found. Their not only looking for information from someone that could point to someone that had helped theyre also looking for someone that had known that this was going to happen, so that they may find the answers to so many questions (The Colorado Shooting : Who Helped). Besides many bombs the police had also found a horrible suicide note. Your children who have ridiculed me, who have chosen not to accept me, who have treated me like I am not worth their time are dead. THEY ARE (expletive) DEAD. I may have taken their lives and my own - but it was your doing. Teachers, parents, LET THIS MASSACRE BE ON YOUR SHOULDERS UNTIL THE DAY YOU DIE. Those lines from the note have to be the worst thing Ive read in my life. Its almost as if they are completely happy with doing this, and they think that theyre doing for the good of the people. The letter goes on to say, You may think the horror ends with the bullet in my head, but you wouldn't be so lucky. All that I can leave you with to decipher what more extensive death is to come is 12Skizto. You have until April 26th. Goodbye. This is something that Ive only read in this one place 12Skizto what could it mean? So far course they believe it had something to do with the bombs they found in the sc hool, but who actually knows? The way they word everything is so sad. Its sad because just by reading these pieces of the note you know they must have had so much hatred towards their parents, teachers, piers, and even the parents of their piers (Police Discover Possible Suicide Note). Another tragic event that happened out of all this is the martyr Cassie Bernall's death. This girl stood up and said, There is a God, and you need to follow along God's path. And because of that simple statement that she said directly to the boys they shot her dead. What a brave little girl, giving up her life in hope that maybe just maybe the boys may stop. Unfortunately it had no effect. And now the death of Cassie Bernall will stay with everyone as the martyr of the

Assessing Materiality and Risk Simulation Case Study

Assessing Materiality and Risk Simulation - Case Study Example Investors are attracted to companies that have large profits and high dividends repayment. The company management utilizes audit information when making company strategies. Information about profits, losses, and market share help company managers make critical decisions regarding business processes (Boynton & Johnson, 2006). Materiality is the measure of the quantity and quality of item misstatement in a financial report. An audit statement enables the auditor to determine whether auditing has been carried out according to the financial reporting framework. Company items that have no effect on the judgment of the user of the financial statement can be omitted. Important items that affect the users’ judgment require auditor attention. The auditor must allocate materiality to sampled items in order to ensure some accounts are not ignored or under weighted. During auditing, only accounts that matter are audited, and materiality is attached after sampling. Every company has established materiality standards aimed at identifying misstatements in audit reports. Sampled accounts are checked against the set standards to determine the quantity of misstatement (Boynton & Johnson,

Engineering Disasters Essay Example | Topics and Well Written Essays - 1000 words

Engineering Disasters - Essay Example Undeniably, engineering knowhow so far has immensely contributed to humanity’s wellbeing in diverse and numerous areas. This has enabled people to execute their tasks with heightened efficiency, speed and even producing varied products meant to support humanity’s survival. Some of these products include drugs, processed foodstuffs, vehicles and aircrafts. The Japanese Fukushima reactor meltdown incidence occurred due to manmade errors and carelessness (Girard 342). This is contrary to numerous claims especially from the government citing that the then coincidental earthquake exacerbated the incidence. According to the experts’ report, the government via its experts failed to utilize new and effective reactor designs. These could have ensured effective coolant regulation in the plant whose location was in a flood prone region. Hence, enable the nuclear plant to withstand the then severe earthquake’s pressure. Besides, the required designs would have prevented the subsequent Tsunami’s force, which severed the Fukushima’s power connections leading to the reactors’ overheating (Girard 342). Overheating led to the melting of reactors, which caused them to dispose their radioactive contents into the environment. This posed a hazard to both the inhabitants and other microorganisms in the region (Girard 342) . Boston’s Big Dig Ceiling Collapse incidence presents another example of a structural failure (Harris, Pritchard & Rabins 235). The incidence occurred due to engineers’ negligence, whereas the local authorities failed to execute the necessary construction policies. According to the National Transportation Safety Board (NTSB) investigation report, Powers Fasteners Inc. knowingly supplied fast set epoxy instead of the standard fastening (Harris, Pritchard & Rabins 235).... knowingly supplied fast set epoxy instead of the standard fastening (Harris, Pritchard & Rabins 235). Fast set epoxy is a ceiling fastener used for short-term structures, which engineers used at the site despite being aware of the product’s â€Å"creep† and â€Å"deformation† nature (Harris, Pritchard & Rabins 235). Consequently, this inappropriate and erroneous use of materials prompted the 26 ton suspended ceiling concrete collapse onto a passing car and killing the driver (Harris, Pritchard & Rabins 235). Besides, in their report NTSB contend the site’s contractors together with their engineers contributed to the structure’s collapsing. Since, they failed to utilize their experience and knowledge to unveil the fastening product type early in advance. Therefore, in this incidence despite the legal authorities claiming Powers Company played a significant role, site’s engineers exhibited negligence and carelessness though not indicted by the law (Harris, Pritchard & Rabins 235). Engineers’ professional misconduct is also evident in the Hyatt Regency Walkway Collapse incidence that occurred on 17Th July 1981 (Whitbeck 173). The incidence led to the demise of 114 people besides 200 others sustaining grievous injuries. Before the incidence’s occurrence, people were in a tea party whereas others standing on the two walkways. The two connected walkways collapsed onto the credulous people who were busy enjoying themselves whereas others holding individual conversations (Whitbeck 173). This incidence to date marks the worst structural failure in the US history in terms of human life loss and injuries sustained (Whitbeck 173). The investigators of this incidence cited the

General Georges Patton Jr On Leadership Religion Essay

General Georges Patton Jr On Leadership Religion Essay Old Blood and Guts George S. Patton, Jr. was one of the most colorful generals of World War II. Patton went to the Virginia Military Institute and to West Point, where he was an undistinguished student but a remarkable athlete. A cavalryman and swordsman in the U.S. Army, he served on the staff of General John J. Pershing during the 1916 pursuit of Pancho Villa in Mexico, and during World War I Patton fought in Europe and became an early expert in a radical new form of battle machine: tanks(Infoplease, 2010). GENERAL GEORGE S. PATTON, JR. QUOTATIONS A good plan, violently executed now, is better than a perfect plan next week. I am a soldier, I fight where I am told, and I win where I fight. America loves a winner, and will not tolerate a loser, this is why America has never, and will never, lose a war. A pint of sweat will save a gallon of blood. By perseverance, study, and eternal desire, any man can become great.(generalpatton,2010). Early Life George S Patton spent his childhood listening to stories of military heroes. Both his father and grandfather, Col. George S. Patton, had attended Virginia Military Institute, where Pattons favorite hero, Thomas Stonewall Jackson had taught. George S. Patton decided when he was 10 years old that he wanted to grow up to be a famous general. He spent most of the remainder of his childhood teaching himself things that he felt a general needed to know. This drive towards a goal, very evident during his childhood, would continue throughout his life (freeinfosociety,2010). Purpose of the assignment Purpose of this assignment is to provide an argument, based on research and briefly discuss about General George S. Pattons leadership Qualities. Areas I intended to cover in this assignment includes: 1. A brief introduction on George s Patton 2. The leadership Traits shown by George s Patton 3. The leadership Principles adopted by George s Patton 4. The leadership Styles shown by George S Patton 5. Discussion 6. The Lessons which I learned according to the research of George S Patton 7. Conclusion Analysis Leadership Traits shown by George s Patton Bearing, courage, decisiveness, dependability, endurance, enthusiasm, initiative, integrity, judgment, justice, knowledge, loyalty, tact, unselfishness; these are the fourteen written leadership traits by George S Patton. Patton always stayed true to his word and men and never left their side. Even though he called them cowards, maggots, and just about every insulting thing that you could tell a soldier, they still followed him. He motivated these men, gave them confidence, and boosted. Patton says In order for you to be a good leader you must be technically and tactically proficient. Lead me, follow me, or get the hell out of my way, Patton is most known for saying. He wanted his men to wear their ties into battle. Develop a sense of responsibility among subordinates. There was pressure from some superiors in Washington and an ignorant public to have Patton relieved of duty. Know your men, look out for their welfare, and keep them informed. In the end, Patton made a courageous publi c apology for the incident. Another example of Pattons determination as a leader was when he found himself in trouble with military leaders after he slapped a soldier who he considered a coward and a malingerer. These two examples show many of Pattons leadership traits(megaessays,2010). Leadership Principles adopted by the leader Here are some leadership principles that he stood for: 1. Commanders must lead and they must have the authority to match their responsibility. 2. Moral courage is the most valuable and usually the most absent characteristic in men. 3. Leaders always protect their followers first. 4. Leaders always do what they ask their followers to do. 5. Do not go to war when you gain nothing by winning. 6. Always, have something in reserve. 7 Good tactics can save even the worst strategy. Bad tactics will destroy even the best strategy. 8. A pint of sweat will save a gallon of blood. 9. Communications must be quick and effective. 10. Know what you know and what you do not know! 11. Be timely with yourdecisions, never too early or too late. 12. Live for something rather than die for nothing(Bergeth,2007). Example: Gen.George S. Pattons leadership principles are emotional and curious that his subordinates valued and accept whole-heartedly those principles accordingly. The flamboyant Patton applies these principles to motivate his soldiers towards imposing the necessity of their job, how important the soldiers are and always force them readiness and alertness in their reaction, to any unforeseen adverse condition. Leadership Styles shown by the leader Pattons simple plan of attack was to, Hold the enemy by the nose and kick him in the pants. Probably the greatest aspect of his leadership qualities was the ability to motivate his troops via masterful speeches. This involved talking to his troops like they all were vital to operational success; The soldier is the army. No army is better than its soldiers. A lesson many big companies should recognize, it could only better their working relationship with their employees. Patton talked in a language that could easily be understood by his men and respected everyones role in making the American fighting men winners (navaleadership.blogspot,2010). This colorful hero and general of world War II was a chief proponent of the adoption of armored weapons and mobile tactics, whose career climaxed in 1944-45 when, after the Allied Normandy invasion, Pattons Third Army swept across France and into Germany. One of the worlds ablest tank commanders, he played a pivotal role in helping to halt the German counterattack in the Battle of the Bulge (Dec. 1944-Jan. 1945) . Patton was relentless leader, and incurred favorable publicity for slapping a combat exhausted soldier in a hospital, although he later apologized publicly for the incident. He himself was fatally injured, ironically, in an automobile accident near Mannheim, Germany, and is remembered as amongst the most capable as well as tempestuous generals of World War I1.1 This incident was reflective of not just the leadership style of Gen. Patton, but of his controversial persona as well. George Patton displayed an ability(ezwrite,2010) Example: Stickler, Pattons leadership styles shows that he was a completely Authoritarian. But he always look after his soldiers their well-being he always depend upon his soldiers. He always use to motivate soldiers by giving them various extraordinary speeches to achieve his goals. Significant leadership moment displayed by the leader Patton always knew exactly what he wanted to say to his soldiers and he never needed notes. He always spoke to his troops extemporaneously. As a general rule of thumb, it is safe to say that Patton usually told his men some of his basic thoughts and concepts regarding his ideas of war and tactics. Instead of the empty, generalized rhetoric of no substance often used by Eisenhower, Patton spoke to his men in simple, down to earth language that they understood. He told them truthful lessons he had learned that would keep them alive. As he traveled throughout battle areas, he always took the time to speak to individual soldiers, squads, platoons, companies, regiments, divisions or whatever size group could be collected. About the only difference in the context of these talks was that the smaller the unit, the more tactical the talk would be. Often he would just give his men some sound, common sense advice that they could follow in order to keep from being killed or maimed(pattonhq,2010) . Patton was the first soldier in the tank corps. He created the training procedures, the regulations and the methods of instruction. At that time the American public saw Patton as an arrogant man who enraged Americans because he slapped a soldier who was hospitalized for post traumatic stress disorder, which at that time was called combat fatigue(123helpme,2010). Example: Patton himself is a self motivated high morality person, he has the will to win and he also express those feeling to his subordinates with sound knowledge, he says if there is a will there is a way, and the best thing is he encourage his soldiers by guts. His decisions of achievement are known as do or die. He didnt except loosing the battle by showing cowardness. Discussion General George S Patton is a great incredible commander who had born to America. His dream and the ambitions determined while his childhood, to become a hero of the battle to serve as a army professional commander. to serve his nation as a combatant . After his determination he attempted to achieve the goal according to his dream until success. Looking to an overview of this great brilliant person, and the fabulous leadership qualities, I can say he is a brave commander; he has got the guts to fight until blood comes, against the enemies in any conditions to protect his beloved Nation. His leadership shows that he is an all-weather combat fighter. His quotes are great, incredible beneficence that provide to develop a winning attitude for people like us. Now we as a Non Commissioned Officers who are serving likewise as a combatant in Maldives National Defense Force we are pleased to accept those practical traits which proven by General George S Patton. The 14 traits now we are using i n our leadership courses. Those traits can are very important to us and if we follow those traits. Each and every subordinate will have the confidence with their leaders. Take a look to his styles again its freak to apply among us even in a adverse condition. Basically, Pattons leadership philosophy is to keep moving and use offensive tactics against enemies. He always reminds his soldiers that Wars are not won by defensive tactics. Therefore the soldiers have to keep moving towards the enemy and the enemy cannot hit you. If anyone stay behind or get backward during the confrontation. He can be known as a coward, without having the guts to confront in the battle. And for that person its good to dig a grave on his own. The good thing which I found from this leader can be mention about his vigorous speeches to motivate his soldiers in all vital conditions and if I say something bad about the leader there will be very few things to say but with respect and fond to him I would like to s ay the split personality is also important to a good leader, often I couldnt find this Quality by him and in return I found authoritative style at all times. Lessons Learned Regarding the lesson which I learned from this leader can be stated without a end. But the most priority and reason given to fight against enemies I mean the every single war fought against them is to defend their nation from the enemies or any terrorist act he loved his country and also emphasize others to love their nation. Attain the vigorous courage from our past fathers. Dont leave even a piece of land area from our nation to any selfish enemy. I learned as a lesson from this leader that if we hold our hands together to achieve something ( goal or mission ) then it will not face us a difficulty to win. Especially we, the defense forces must know who we are and to whom we are for, The more he declaim his speeches to his subordinates before the confrontation to any adverse condition or person nevertheless enhancing their courage will result ultimately, in several ways of his goal achievement. Conclusion General George s Pattons leadership is sometimes harsh and to the point, but nevertheless its very effective. Generally he applies an autocratic leadership style also he himself is a very serious person. People cannot bluff him while doing their job because he knows his soldiers very well. Pattons leadership methods are very much feasible and surely it can be implemented into todays business environment too, throughout his leadership we could derive experience and also these people could work best in their companies with, having a very aggressive business stance and attack their given market share. Therefore eventually I would wholeheartedly embrace his potential and greatest leadership methods. Gen.George s Patton had been proved efficient and effectiveness by showing his vigorous performance in accomplishments during world war 2 and his own life. As a non commission officer in MNDF my ambition is to adopt some of his good leadership Qualities to my behavior and apply these leadersh ip in every appropriate condition. Reference page Bergeth,2007 viewed on 31 March 2010 http://www.articopia.com/pdf/article-18702.pdf ezwrite,2010 viewed 1April 2010 freeinfosociety,2010 view 1 April 2010 generalpatton,2010 viewed on 31-03-2010 Infoplease, 2010 viewed on 31-03-2010 megaessays,2010 view 1 April 2010 navaleadership.blogspot,2010 viewed on 31 March 2010 pattonhq,2010 viewed on 31 March 2010 Wikipedia, 2010 viewed on 31-03-2010 123helpme,2010 viewed 31 March 2010 SERGEANT COURSE 01 NON-COMISSIONED OFFICERS ACADEMY MALDIVES NATIONAL DEFENCE FORCE ACKNOWLEDGEMENT AND AGREEMENT I Hereby, declare the contents which I included in this assignment was written by myself based on the Research of the given Leader. Therefore, I can assure you, there would be no Plagiarized pretended act taken by, during the accomplishment of this Assignment. I do except that some parts of this assignment include sentences/information, extracted through the Internet. But Ive been never attempted/intended to adopt those hard works done by the author to as my work. 4 April 2010 Signiture: Ssgt Ahmed Shinan Military Police Maldives National Defense Force

Alternative solutions for internet censorship in Australia Essay

This report was commissioned to elaborate other alternative methods that can be used to monitor internet information in Australia without incorporating internet filtration as the Australian government proposes. The future of Australian children has been compromised by the immoral vices that the use of the internet perpetuates. Moreover, organizations, customers and innovators have also suffered from this paradigm which advocates for phishing, on-line identity theft and piracy among others. Therefore, the report advocates for the use of technology, political power, moral ethics and civil libertarians. These methods are not liable to scrutiny and criticism as they do not impede the first amendment bill of the constitution which advocates for freedom of expression among other concerns explained in the report. Furthermore, the report evaluates this range of methods and concludes that it would be ideal to implement the technology method. Introduction Advancement in technology has increased the reliance of internet as a means of entertainment and education source. It has also encompassed the education curriculum, social, economic and political activities creating both a positive and a negative impact. We have been able to succeed and are actually grateful because most of the information and technological know how can be retrieved with ease. However, our children and business enterprises have been adversely affected by the increased internet sexual harassment, privacy invasion, cyber-bullying, on-line identity theft, piracy and phishing just to mention a few in the unending list. In the event our children have developed aggressive attitudes which advocates for delinquent behaviours. On the other hand children that have experienced internet sexual harassment and bullying among others become depressed and thus are cut out from social life and its benefits. This explains the increased rates of teenage suicidal attempts in Australia (Australian Government 2007). Therefore, the government has taken a further step in an attempt of curbing this predicament by introducing mandatory internet filtration to all internet services at home, in schools and public computers used by he Australian children. The government also plans to prepare the Australian children on strategies of being responsible cyber-citizens, protecting their identity while on-line, understanding the impact of their actions on others while using the internet, responding to cyber-bulling and invasion of their privacy among other negative internet vices. To achieve this the government plans to launch education curriculum that provides first rate cyber-safety education programs and educate parents on the negative vices prevailed by the internet thus ensuring their children use the internet responsibly. Furthermore, the government plans to use the blacklist formulated by the Australia Communications and Media Authority (ACMA) to ensure harmful information is not availed to the children, establish a Youth Advisory Group (YAG) to easily access information affecting children on-line and to do further research on cyber- safety issues in Australia among others (Australian Government 2007). This initiative has been met with mixed reactions as some citizens support the idea while others reject the move critically analysing it. Critics view the move as a lash to the development and welfare of the citizens in terms of internet use because internet censorship will reduce the speed of the internet, the initiative is not effective because people will still be able to access the prohibited information through the use of proxy services and web services just to mention a few. The initiative will also violate the first amendment bill which advocates for freedom of expression. The country will waste a huge sum of its capital through the implementation of this impractical solution because approximately USD 22billion of tax payers’ money will be used to implement this initiative. Furthermore, the criteria that will be used to determine the appropriate age to use the internet, the appropriateness of information on the internet and determining a comprehensive blacklist are in question. Therefore, to anal the dilemma the government is facing this report will elaborate on alternative methods of internet censorship other than internet filtration that can be used (Harvey 2009b). Alternative solutions To end the conflicts that have arisen because of the proposal of incorporating compulsory Internet Service provider (ISP) filtering in the country the government should implement other alternatives such as use of technology, political power, moral ethics and civil libertarian to implement internet censorship as outlined below. Technology The government can utilize the available technology to help implement their strategies on internet censorship rather than using internet filtration. It can establish websites that teach and warn adults and children on the dangers prevailed by the internet and how to avoid them. Alternatively it can take the initiative of funding such programs that have already being established. This method will be effective as the probability of people using the internet to access such information is high. The method is also cost effective as such initiatives have been implemented in other countries for example USA and proved to be efficient. Also the government will easily be able to avail on-line safety rules to the vicinity of children such as using passwords, meeting people met through the internet with the consent or accompaniment of parents and avoiding giving out personal information. For instance the Business Software Alliance (BSA) has enable to alert and educate e-tailers and customers on the dangers of internet such as auction site frauds, counterfeiting, identity theft and phishing among others and effective ways of preventing being victims of the above vices. BSA has established a website were they offer their learning and safe guarding tips by displaying stories from victims and tips of avoiding such incidents (Lindroth 2008). Moreover, programs that allow parents to personally regulate internet information availed to their children should be used. This will prevent the government from formulating legislations that violated constitutional rights such as freedom of speech and expression. It will also allow the development of this technology thus benefiting the country and improving the welfare of the population at large. For example US citizens have been able to enjoy the benefits of using glubble a Firefox browser plug-in that has enabled parents to create a safe browsing environment for their kids. The technology is easy to use, fast to install, helps parents to manipulate internet information at the vicinity of their children and enable their children to have the appropriate on-line experience. Furthermore, it does not limit internet information that is important to adults but harmful to children such as family planning tips. Therefore, the government should capitalize on such mechanisms by offering their support either politically or economically (Gary 2009). Political power The government is politically empowered thus has the power to control legislations and policies that regulate this country. Therefore, it should use this opportunity to formulate policies that will enable attainment of cyber-security without contradicting on legislations that had been previously formulated. For instance use of plug-ins and programs that will allow parents and public utilities where children are predominate users of the internet will increase intellectual property infringement therefore, legislations that will protect owners innovation should be stipulated allowing effective use of trade marks, patents and copyright laws among others thus expand the rights of these intellectual property holders. This will encourage innovators thus increase the variety of the advanced technology to consumers. Furthermore, it will increase the competitive nature of the economy of Australia both locally and in the world market. The government should also stipulate mechanisms that will take stern action against culprits who are caught perpetuating cyber-bulling, internet sexual harassment and stealing peoples’ identity. The government should also avail easy mechanisms for reporting vices that curb cyber-safety. This will serve as a warning to prospective culprits and thus decrease the number of such incidents. Also children will grow up morally as they will avoid practising such vices because this initiative will effectively tame them. Victims of such vices, parents, and children will willingly surrender information concerning such culprits to the relevant authority because of the assurance that effective action will be taken (Harvey 2009a). Moral ethics Most of the activities and information in the internet are morally wrong as they violate ethics and human norms. Therefore, another mechanism that can be used to increase cyber-safety is educating and guiding the population and children in particular on moral vices that can be adopted, thus enabling the adherence and respect of business, religious, social and moral ethics. For example more incidents of school children participating in social networking sites that perpetuate immoral behaviour such as pornography and prostitution are evident therefore, learning institutions should formulate policies that will effectively deal with school children that participate in such incidents and break school rules. Parents on the other hand should develop engaging relationships with their children to be able to further instil the moral principles that they learn and adopt from their school environment. Therefore, the school administration should work hand in hand with the government to clearly outline guidelines that will discipline students in regards to information availed and collected from the internet. The collation that will be formed will also help parents and the general Australian population to access such guidelines thus further perpetuate adherence to moral ethics and human norms (Madson 2005). It is quite evident that teachers nowadays use social networking sites for education purposes. Therefore, teachers should ensure that they effectively elaborate to their students how they intend to communicate to them and the necessary instructions that they should follow when logged into such sites to prevent them from accessing information that is not related to education and perpetuates immorality. Alternatively the school administration should establish websites which should be regularly monitored where teachers and students can communicate. Moreover, the learning institutions should implement educative programs that will educate the students on issues related to on-line- safety and the responsible ways of using Facebook and MySpace among others. Furthermore, policies that will effectively deal with students that perpetuate and practice cyber-bullying should be enacted. This responsibility should not only be left to the school administration and the government, other bodies such as religious institutions, public conferences and gatherings, activists and ethicist should also advocate for the adherence of moral ethics and human norms through the use of mechanisms such as safety conversation (McMahon 2008). Civil libertarian The government should also not ignore the role played by civil libertarians rather they should work hand in hand with them. This will further help them to ensure cyber-safety in Australia is emanated and thus protect the innocence and rights of children. This is because civil libertarians fight for the rights and respect of computer and network users by encouraging those involved to register with them thus regulates their activities. Therefore when formulating new legislations or changing those that already exists the government should engage such organizations thus the policies that will be formulated will be at the best interest of all stakeholders. For instance the Electronic Frontier Foundation in US provides legal assistance to companies or organizations that have out rightly been denied their constitutional rights by implementation of impractical legislations. In the event the organization promotes the US laws and allows efficient incorporation of advanced technology into the country. However, it indirectly regulates the information in the internet by offering legal support to organizations that avail useful information which is not harmful to the social being and economic welfare of the community and the country. Therefore, Australia should implement this example and follow suit as cyber-security will be enhanced while protecting and respecting the constitutional and human rights of its citizens (Swidorski 2003). Conclusion From the above facts it is quite clear that all the above principles should be implemented to effectively implement internet censorship. Each principle covers a specific area of enhancing cyber-safety in the country and among the citizens. The role that the government and politicians in general can play in the attempt of protecting Australian children from internet immoral vices without developing conflicts is outlined. However, the government also needs to work hand in hand with the school administration, teachers, parents and civil libertarians to efficiently enhance on-line security and educate Australian children on mechanisms of being responsible cyber-citizens. Also as we aim to be a world class country we will have to incorporate more sophisticated technology which is mainly attained from the reliance of the internet therefore, this subject should be researched regularly to enable formulation of policies that are relevant to the current technology in the country. In the event the country will be able to attain the technology without restrictions that may curb its development. Therefore, from my own opinion it is ideal for the government to implement the technology method which will go hand in hand with the development objective of the country because it will be cheaper to incorporate, it will be easier to regulate internet information at the disclosure of children while still gaining access to information that will help in improving the welfare of the community and country at large and human rights will not be violated as a result of internet censorship which I do not support. Word Count: 2189 List of references Australian Government (2007), Attitudes and behaviour of young people on-line, Research Summary. Available at [Accessed on 28th, May, 2009]. Gary, J. (2009), â€Å"Short range plug-ins work best in US,† Automotive Engineer, 34(3), p. 49. Harvey, S. (2009a), Australian internet censorship in practice, Available at [Accessed on 28th, May, 2009] Harvey, S. (2009b), Issues with re-establishing identity after natural disasters, Available at < http://www. pingudownunder. com/blog/index. php> [Accessed on 28th, May, 2009] Lindroth, L. (2008), â€Å"How to improve on-line safety,† Teaching Pre K-8, 28(7), p20. Madson, W. (2005), Internet censorship, Available at [Accessed on 28th, May, 2009] McMahon, F. (2008), â€Å"Smooth operator,† Digital Content Producer, 34(11), pp. 30-33. Swidorski, C. (2003), â€Å"Political science, the Labour Movement, and the struggle for freedom of expression,† New Political Science, 22(3), pp. 319-340.